Old Tom Gin 1821 has pledged its support to international charity, Oxfam, with plans to raise a 6-figure donation for its Ukraine Humanitarian Appeal by donating £20 from every bottle sold to Oxfam’s Ukraine Humanitarian Appeal.
The owner of the gin, Italian entrepreneur Giorgio Cozzolino, who launched the St Andrews-based brand last Spring, aims to raise £100,000 having worked closely with multiple Ukrainian businesses in the development and launch of the Old Tom Gin brand hence his decision to donate £20 from the sale of 5,000 bottles of Old Tom Gin 1821.
Giorgio Cozzolino said, “The humanitarian situation in Ukraine is becoming more and more concerning by the day, with millions of people who have either fled or are still within the country desperate for food, water and clothing.
“Having worked closely with several Ukrainian businesses in the development of Old Tom Gin, I wanted to find a way in which we could raise funds to support them and their communities who now find themselves in an increasingly desperate situation. It, therefore, seems fitting that we can raise funds through the very product they helped us create, and through such a well-known and credible organisation as Oxfam.”
Oxfam is part of the Disasters Emergency Committee [DEC], which comprises of 15 member charities who are all experts in humanitarian aid – including The Red Cross and Save the Children.
The money raised will support Oxfam and its partner organisations to provide individuals with essential items, like food, water, and clothing, and to helping vulnerable families keep themselves safe and clean from disease with the provision of hygiene equipment.
Discussing Old Tom Gin’s 6-figure pledge to the Oxfam Ukraine Humanitarian Appeal, Danny Sriskandarajah, Chief Executive of Oxfam GB said, “We’re very grateful to Old Tom’s Gin for its support for people fleeing devastating conflict in Ukraine. As humanitarian needs continue to grow, the money raised will help Oxfam and partner organisations in Eastern Europe to provide vital support to people who have already lost so much to stay warm, fed and healthy.”
Bottled at 43% ABV, Old Tom Gin 1821 is priced at £49 bottle and is available to purchase from the brand’s dedicated eCommerce store. For each bottle sold, £20 will be donated to Oxfam’s Ukraine Humanitarian Appeal.
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