Independent bottler Murray McDavid, which is owned by Aceo Ltd, have revealed their new branding, the first in 8 years.
The rebranding includes a new bottle shape, a new bespoke cork stopper and bolder label design as well as introducing new packaging that uses recyclable cartons rather than the tin tubes featuring their much-adored wee Westie
“Aceo’s first rebrand of Murray McDavid was eight years ago, so we felt now was the right time for a re-fresh,” explains Dean Jode, Murray McDavid’s Head of Whisky Creations. “By addressing the brand’s carbon footprint and advances in packaging technologies, we have been able to accentuate the brand’s craft features of authenticity and quality, whilst improving shelf presence and relevance with our target markets – capturing our unconventional and bold-spirited exuberance”.