The Macallan to launch its first advocacy programme in the UK


The Macallan is launching its first advocacy programme in the UK, designed to bring to life the brand’s commitment to ‘incomparable craftsmanship, creativity, and innovation’. They say that the programme aims to “equip bartenders with a richer understanding of the brand, whilst developing transferable skills that will complement their work behind the bar.”

‘Masters of Their Craft’ will see participating bartenders engage in four workshops that combine whisky making with artisanal craftsmanship where they will work with artisans across four different industries.

The workshops cover Leather, Tea, Pyrography (oak) and Chocolate and will be led by guests such as Kingsley Walters, the UK’s last remaining oak bark tannery, Jing Tea, the premium and ethically sourced single garden tea company, leading oak specialist, Maika Spooner and Lucocoa chocolatiers, London’s first bean to bar chocolatier.

Andrea Montague, Head of Advocacy at Edrington UK, says, Craftsmanship, creativity and innovation are at the heart of The Macallan. Working with our wonderful partners, we’re excited to give bartenders a deeper understanding of our brand and a range of new skills to take forward in their day-to-day jobs. This advocacy programme marks the first of its kind for The Macallan and, this advocacy programme is a celebration of The Macallan and our way of giving back to the on-trade community.”

The programme takes place between January and April 2023 and will culminate in a trip to The Macallan Estate in Speyside.



Category: News, People, Whisky
Tags: advocacy programme, Masters of Their Craft, The Macallan