Chivas Brothers sees 23% growth


Chivas Brothers has announced a 23 per cent increase in half year sales (July 2022 – December 2022) with its key brands Chivas Regal, Ballantine’s, Royal Salute and The Glenlivet each experiencing double-digit growth.

Chivas 12 and 18, along with innovations such as Chivas Extra 13 contributed to the positive brand performance of +34%.

Ballantine’s global sales rose +17%, which was drawn from innovations such as Ballantine’s 7 and American Barrel 10 Year Old, as well as the growth of its Prestige portfolio.

The Glenlivet continued to increase its value share with +12% global growth as a result of value strategy and pricing, coupled with the healthy performance of the Prestige range.

It saw emerging and mature markets growing at +24% and +22% respectively, and its performance in Asian and Latin American markets continued, with Korea, Japan and Taiwan up +59%, +53% and +37% respectively. Brazil, Colombia and Mexico saw increases of +40%, +30% and +21%. In European markets, Spain rose +17% and Poland +7%, and separately North America +6%.

It highlighted that Ballantine’s Prestige range grew +81% owing to increased demand across Asian markets and Global Travel Retail (GTR), while The Glenlivet’s top-line performance was driven by its Prestige expressions.

Chivas Brothers’ Chairman and CEO, Jean-Etienne Gourgues, said, “These positive results reflect the impact of our long-term portfolio elevation and premiumisation strategy. It’s a testament to the resilience of Scotch, its bright future and our continued drive to open up the category to new audiences.”

Pernod Ricard, which owns Chivas Brothers, reported half year sales of €7,116bn, which is a 12 per cent organic growth compared to last year. Individual brand sales figures for Chivas are not released.


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Category: News, Whisky
Tags: Chivas Brothers, Jean-Etienne Gourgues, Pernod Ricard