New senior appointments at International Beverage


International Beverage has announced the appointment of two senior leaders this week. Both will join the management team to lead the global spirits group.

Veronica Amago, formerly Commercial Director Nordic and Eastern Europe at Beam Suntory, and Director, Greater Europe, and Director Developing Markets at Whyte & Mackay, she joins International Beverage as Global Sales Director.  2020 saw her spearhead the business’s response to the Covid pandemic, proposing, establishing and steering the strategy for the organisation.

Alan Mitchell joins as Operations Director. After working for Pernod Ricard Pacific in Australia, Alan spent over a decade with Beam Suntory where he held roles including Vice President Quality and Monozukuri – USA, and Director of Global Lean Transformation – USA. During this time he led Casa Sauza Tequila through the agave crisis, and developed a global CO2 and water reduction programme.

International Beverage’s Managing Director Malcolm Leask said, ‘Both Veronica and Alan will further strengthen our management team as we continue to grow our portfolio of brands and businesses. As our two recent acquisitions – Larsen Cognac and Cardrona Distillery – show, we’re continuing to invest and grow in over 85 global markets. It’s equally important to continue to invest in our team; Alan and Veronica both have a truly global skill-set and are exceptionally talented individuals. There’s no doubt we will continue to face challenges but, thanks to the experience leaders like Alan and Veronica bring to the table, I know we’ll be able to continue to move forward with confidence. I look forward to working with, and learning from, them both.’

As the spirits arm of one of ThaiBev, International Beverage is responsible for the global sales, marketing and distribution of a portfolio of premium brands, including single malt Scotch whiskies Old Pulteney, Balblair, anCnoc and Speyburn; the blended Scotch Hankey Bannister; and Caorunn, the pioneering super premium Scottish gin.





Category: News, People
Tags: Alan Mitchel, Global Spirits, International Beverage, Malcolm Leask, Veronica Amago