Rudolph rocks back to Greene King with support for cancer charity

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Greene King is bringing back its Rocking Rudolph Christmas ale, and like last year, when £24,000 was for raised for Macmillan Cancer Support, this year will also see some of the funds going to the cancer charity.

As the number one Christmas ale in the on-trade for the last nine years, the seasonal 4.2% cask ale is filled with fruity esters and a malted toffee taste and its available for all free trade pubs and lease and tenanted. Pubs that stock the Christmas ale will also be able to receive bespoke decorations to highlight the support for Macmillan through the sales of the beer.

Jack Palmer, Head Brewer at Greene King Brewery, said, “Rocking Rudolph is a firm favourite every year and it’s great to be able to use our beer to also raise awareness and funds for such an important cause with Macmillan Cancer Support. Last year we gave over £24,000 from the sales of Rocking Rudolph to our charity partner and we’re aiming to raise even more this year.”

Since partnering in 2012, the UK’s leading pub company and brewer has raised over £16 million for Macmillan as the charity’s top employee fundraising corporate partner.

 

Category: Bar & Pub, Beer, Brand News, News
Tags: Christmas ale, Greene King, Jack Palmer, Macmillan Cancer Support, Rocking Rudolph