Campari Group is bringing its Sarti Rosa aperitif to the UK market after its success in Europe.
It’s the newest local addition to Campari Group’s market-leading aperitif portfolio – alongside the classic red bitter Campari, orange Aperol, and non-alcoholic Crodino – Sarti Rosa offers a new fruity option.
With Spritz serves now accounting for 1 in 7 cocktails sold in the UK (up from 1 in 11 last year) the new “vibrant pink, fruity aperitif” is aiming to drive the category even further with Slug & Lettuce and Franco Manca already adding Sarti Rosa to their menus.
David Heathwood, Commercial Director at Campari Group UK said, “With consumer interest in Spritz serves at an all-time high, Sarti Rosa presents an exciting new opportunity for venues and retailers looking to capitalise on the next big trend in aperitif culture. We’re confident that Sarti Rosa will not only drive strong consumer engagement but also offer trade partners a compelling new way to enhance their spritz offerings and maximise sales in this high-growth category.”
Loris Contro, Italian Icons Brand Ambassador at Campari Group UK says, “Sarti Rosa marks an exciting new chapter in the aperitif category, bringing a fruity twist with its unique flavour notes. We’ve crafted a serve that delivers a vibrant, flavour-packed profile, perfectly aligned with current consumer trends. Its eye-catching colour and blend of delicate fruit notes are designed to elevate the spritz experience, and we’re confident it will be a must-have on cocktail menus this spring and beyond.”
Campari’s signature Sarti Spritz is best served in a large wine glass over ice, with three parts (75ml) Prosecco DOC, two parts (50ml) Sarti Rosa, and one part (25ml) of soda water, garnished with a slice of fresh lime.