The Coca-Cola Company has agreed a new three-year partnership with the Premier League in England beginning for the 2025/26 season signalling the brand’s return to the world’s most-watched football league.
The company said that the partnership aims to bring supporters closer to the action with exclusive fan activations, centre circle experiences, access to tickets, as well as becoming a partner of the upcoming Premier League Summer Series and will launch across multiple brands including Coca-Cola Original Taste, Coca-Cola Zero Sugar, Powerade and Smartwater.
Javier Meza, President of Marketing, Europe, Coca-Cola, said, “We are thrilled to be partnering with the Premier League, the most competitive and compelling football league in the world. Football and the Premier League are global passion points, and we look forward to uplifting fans and making their experience even better by bringing them closer to the action.”
Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB, said, “Coca-Cola’s brand purpose is about bringing people together, and that’s exactly what happens on match days. This partnership is a brilliant opportunity to connect with fans through the drinks they know and love – and we know it will drive sales for retailers. With the Premier League’s incredible reach and our portfolio of much-loved brands, we’re well-placed to drive meaningful impact for our customers while creating memorable moments for consumers.”
Will Brass, Premier League Chief Commercial Officer, said, “We are delighted to welcome back Coca-Cola as the Official Soft Drink Partner of the Premier League. Coca-Cola is loved and enjoyed by millions around the world, much like the Premier League, and brings years of experience in top level sport sponsorship and fan engagement. We look forward to working together over the coming seasons to drive further success for us both through this expansive, exciting partnership.”
The Coca-Cola Company has been a long-term supporter of football, and this deal marks a return to the Premier League after the company initially partnered with the competition from Season 2018/19 onward.