HEINEKEN UK has been named the number one drinks supplier to the UK On-Trade in the latest Advantage Report Voice of the Customer.
The report, compiled from feedback by leading pub groups such as Greene King, Stonegate, RedCat Hospitality and Robinsons, highlighted HEINEKEN’s strong performance in areas such as partnership, execution, reputation and vision and the brewer came out top across all key metrics, outpacing competitors
Will Rice, On Trade Director at HEINEKEN UK, said, “It is incredible to see us hitting the number one spot in the Advantage Report for the second year in a row – highlighting the hard work, time and energy we have invested in our customers over the past 12 months.
“This positive feedback is reflective of our efforts within the hospitality sector, really listening to our customers to understand what they need to succeed. We will endeavour to use this insight to continue to support publicans throughout the year to come, helping them to grow and face these testing times together.”
The 2025 edition of the Advantage Report Voice of the Customer is the group’s largest to date, with what it describes as the “widest and deepest panel of respondents” from across the On-Trade.
Andrew Johnston, Managing Director of Advantage Group UK & Ireland, said, “Congratulations to HEINEKEN UK for being scored as the Best-in-Class supplier to the UK On-Trade. Heineken’s continued success is testament to the depth of their connectivity and alignment across the full breadth of the UK On Trade.”