Latest figures from Deutsche Banks pub analyst Geof Collyer reveal that the on-trade is outperforming the high street. Figures for March show that pub and restaurant sales were up 0.9% for the month and 4.9% on the quarter. While the British Retail Consortium reported last week that high street sales were down 3.5% for the month.
The on-trade saw an uplift in trade thanks to events like Mother’s Day as well as increased use of new media marketing techniques. Collyer said the latest figures are “reinforcing the view that consumers are still prepared to spend on low-ticket items and that the internet is being used increasingly by pub and restaurant companies as a marketing tool to help drive sales.”