Seasonal change for Kopparberg
Cider of Sweden Brands (COS) are introducing a new revolving seasonal line of Kopperberg which kicks off this month with a new Raspberry flavour. The company say they are launching the new revolving seasonal line in response to high consumer demand for the Kopparberg Cider range, which has seen sales increase by over 90% year to date.
The first seasonal offering is Kopparberg with Raspberry – Summer Exclusive. Kopparberg Apple Cider is infused with Raspberry and a hint of Mint to deliver a truly special summer drink that is deliciously refreshing and bursting with taste. Poured over ice, Kopparberg Cider with Raspberry is semi-sweet to taste and delivers an unmistakable fresh raspberry aroma.
Commenting on the new offering, UK Managing Director, Davin Nugent said, “We’re delighted to be introducing a seasonal offering to the Kopparberg range, as it allows us to meet the strong consumer demand for new variants, while still being conscious that bar fridges and shelf space are not elastic.”
Kopparberg Cider with Raspberry, is available in 500ml bottles and has an ABV of 4.0. It will be available until late September, when it will be replaced by the next seasonal variant.
News of the new product launch comes just as the premium Swedish cider brand have launched a £5m advertising and marketing campaign which includes TV and radio sponsorship for the first time.