Drinks producer Diageo is to fund a training programme for midwives to help them educate expectant mothers about the risks of alcohol to their unborn child. The training programme will be run by the National Organisation for Foetal Alcohol Syndrome (NOFAS UK) and will reach an estimated 10,000 midwives and inform at least one million pregnant women over the next three years.
This is a new pledge by Diageo as part of the Government’s Responsibility Deal which sees big business, charities and the retail sector working together to help people live healthier lives.
The aim is to furnish expectant mothers with the information they need to make an informed choice about their alcohol consumption and put the health of their unborn baby first.
Simon Litherland, Managing Director, Diageo Great Britain, said, “This pledge is something Diageo feels passionately about. Educating midwives and mothers about the issues that can arise when drinking alcohol when pregnant or trying to conceive is hugely important as it will potentially save many babies from being born with foetal alcohol syndrome. We are pleased to be able to support NOFAS UK so they can reach such a large number of women across the UK.”