Patrick Venning has been appointed Marketing Director – Spirits at Pernod Ricard. Patrick, who has over 20 years’ marketing experience and seven years within Pernod Ricard UK working across the full portfolio of wine and spirits brands has been involved with the successful integration of brands following the Allied Domecq acquisition and turnaround performances on Jameson and Malibu. Patrick replaces Vlastimil Spelda who has taken a leadership marketing position within Pernod Ricard in Paris. Patrick joins the Pernod Ricard UK Executive Committee.
Phil Corfield has been appointed to the Pernod Ricard UK Executive Committee as Operations Director and Ian Peart has been promoted to Channel Director, On-Trade. Ian joined Pernod Ricard UK in 2006 and has been fundamental in driving the Pernod Ricard UK on-trade field sales team and strong growth of ABSOLUT in the on-trade following the acquisition of Vin & Sprit.