Inverarity Morton Emerges

Inverarity Morton is the new company that has emerged from the merging of Inverarity Vaults and Wm Morton. The new name is the result of a full rebranding exercise. Stephen Russell headed up Wm Morton’s while Hamish Martin headed up Inverarity. Says managing director Stephen Russell, “We wanted to make a positive and deliberate statement with the name change. It is the fusion on an equal footing of two established and successful businesses to make an even stronger force in the licensed trade and we are looking forward to what this new era will bring.”
He added, “There is so much intrinsic value in the individual names and what they represented that I did not wish to strip away any of that in the rebrand,”
This is the first stage of a £400,000 planned investment in the business, which will see all operations move to the company’s Shawbridge (Glasgow) headquarters. All back office, stock management and delivery software systems will be upgraded and new vehicles added to the fleet.
Savings will be made across other areas of the business with the closure of the Symington depot, which had been home to Inverarity Vaults for over a decade, and the loss of three members of staff in admin support.
Said Russell, “It was a tough but essential decision and Hamish is 100% on side. He wants to see Inverarity Morton thrive, not just survive, and supports these measures because they will help us get into the best possible shape to meet future growth plans.”
Inverarity Morton is now is one of Scotland’s largest independent drinks distributors with a combined turnover of over £50m and workforce of 150.