Pernod Ricard has launched Malibu Red in the UK. The new version is a mix of the coconut taste of Malibu but married with tequila. But don’t hold your breath in Scotland, the brand is not being promoted here. Instead our southern counterparts may benefit from guest appearances from R&B singer-songwriter, and newly appointed Malibu Red creative director, Ne-Yo, who has produced an exclusive track, Burning Up which can be downloaded from the Malibu Facebook page. The brand will be promoted under the strapline “Taste the smooth feel the fire.”
