First TV ad for Caledonia Best

Caledonia Best has unveiled its first ever television advertising campaign set to a new recording of one of Scotland’s best-loved songs, ‘Caledonia’.

It went on-air in Scotland on the 15th December in time for the busy festive season, the 60-second film shows the journey of a young Scottish man through his years of changing loves, looks and lifestyles, before he finally finds contentment.

In a major coup for the brand, the campaign’s soundtrack features a reworking of Dougie MacLean’s classic ‘Caledonia’, performed by rising stars of the Scottish music scene Anderson, McGinty, Webster, Ward and Fisher. Caledonia Best chose the Dundee band who appeared on the T Break stage this year at T in the Park, believing their sound was perfect for the reinterpretation of the well loved Scottish song.

Category: News
Tags: Caledonia, caledonia best, Dougie Maclean, Scottish TV, TV ad