Captain Morgan® sells 10m cases globally

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Captain Morgan ®, has revealed that it has sold 10 million cases globally, up half a million cases from the prior 12-month period, and becoming only the 6th premium spirit to sell 10 million cases globally.
Andy Fennell, Chief Marketing Officer, Diageo Plc said, “Captain Morgan plays a critical role for Diageo and our customers by recruiting beer drinkers into the spirits category – the Captain’s crew just keeps growing every year!”
Russell Jones, Global Brand Director, Diageo Plc says the brand only has one direction to go and that’s up. He says, “We’re incredibly excited to reach this milestone of 10 million cases and want to thank all of our fans who have enjoyed their own legendary adventures with us along the way. The next 12 months will be an exciting year for the brand as we dive further into the real history behind the legendary Captain Henry Morgan through a series of campaigns bringing to life his escapades.”
Central to Captain Morgan’s success is the strong personality and irreverent communication platforms the brand has come to be known for, which are aimed at males who are legal purchasing age (LPA)-24 and make up an incredibly loyal fan base.

Category: News, Spirits
Tags: Captain Morgan, global sales