Kopperberg boss picks up Entrepreneur of the Year Award

Peter Bronsman, owner of Kopparberg Brewery has been awarded Sweden’s Entrepreneur of the Year Award by Ernst & Young, and will now join the world finals hosted in Monte Carlo later this spring.
Speaking at the presentation, Bronsman said “I’m very humbled by the Award but it’s important to also recognise the time, dedication and energy invested by the wider team to make this business the success that it has become today”.
Bronsman took over Kopparbergs Bryggeri in 1994, and since then he has driven significant growth for the business, building a portfolio of premium brands and achieving distribution in over 30 countries worldwide . Today, the Kopparberg Bryggeri remains independently-owned and despite all of its success, the same family values that Bronsman first instilled in the business almost twenty years ago, remain at its very heart.
His most notable success that helped him stand apart from the competition has been his enthusiasm to push through bold initiatives which have shaped the drinks industry not only in Sweden, but here, in the UK. Seeing the potential in a sweeter-tasting cider market, Bronsman was first to market with a brand that sparked not only a new taste profile, but a new category. Kopparberg created the Fruit Cider category when it launched in 2006 and over the last seven years has succeeded in the most competitive cider market in the world. Latest research from Mintel suggests that the category is now consumed by almost a quarter of UK adults, naming Kopparberg as one of the ‘star-performers’ in the last 12 months.*