Deuchars renews Edinburgh Fringe sponsorship

Heineken has renewed its headline Deuchars sponsorship of the Edinburgh Festival Fringe.

Under the three-year deal, the company will sponsor signs at more than 250 venues, as well as Deuchars being the ale of the Fringe.

Deuchars IPA launched in 1991, and the brand began sponsoring the Fringe in 2010.

 

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Tags: Deuchars