Tennent’s owners, C&C Group, has officially launched its International Wine Services (I.W.S.) to manage and market its on-trade wine portfolio. Earlier this year, the C&C group purchased the rights to the Oliver & Greg’s brand, formerly part of the Waverley TBS stable, as part of a portfolio of wine and spirit brands to support their multibeverage proposition.
Shaun Goode, Commercial Director, I.W.S. Comments, “We are delighted to be leading the development of the C&C Group’s wine portfolio in the on-trade. We are really excited to have such a well known and successful brand as Oliver & Greg’s to bring to retailers, who are already reacting enthusiastically to this development by the C&C Group.
He continues, “By offering a respected branded range covering all the popular varietals and with the option for single serve sizes too, we can really make it very easy. A customer can be reassured that they will have something to suit everyone and that it will also be affordable.”
The full range, including Oliver & Greg’s will now be supplied either direct to existing Tennent’s customers in Scotland and Northern Ireland, or via partner wholesalers in England, Scotland and Wales.
International Wine Services launched by C&C
Category: News