Jägermeister, which has been distributed by Cellar Trends Ltd in the UK for the past 13 years, will be moved into a new distribution company formed by Cellar Trends and Mast- Jägermeister SE. The new company, called CTJM, is Jägermeister’s first distribution subsidiary outside Germany.
Michael Volke, member of the executive board at Mast- Jägermeister says, “The decision to establish a fully owned distribution company would not be possible without the outstanding success and capabilities of our partner Cellar Trends in building consumer relevance and a substantial business for Jägermeister. The UK has become the third largest, and one of the most dynamic Jägermeister markets in the world. The British spirits market also often sets the trend for the category elsewhere, so managing the development of the brand here has become of major importance to us.”
