APEROL AND MANCHESTER UNITED ANNOUNCE SPONSORSHIP DEAL

AperolManUtd

Aperol has revealed that it is to sponsor Manchester United until the end of the 2016/17 football season. The Italian liqueur becomes the club’s Official Global Spirits Partner which will mean Aperol branding is displayed prominently Manchester United’s Old Trafford ground during domestic matches as well as advertising throughout the club’s extensive media platforms.
The signature Aperol Spritz, a mix of Aperol and Prosecco has been growing in popularity for the last few years with the brand also involved in the Edinburgh Festival. With Manchester United boasting a fan base of 659 million followers worldwide the partnership is seen as the perfect opportunity to enhance Aperol’s growing international cult status.

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