Matthew Clark has announced that it will not be applying a price increase on Carling Draught in 2014. The company took over as Molson Coors distributor to the on-trade in Scotland in September, and this is the first significant announcement regarding the brand since then. Des Gallagher, (Managing Director) Matthew Clark (Scotland),said, “As part of our partnership with Molson Coors in Scotland, we are committed to supporting existing customers and continuing to drive the growth of Carling across the Scottish trade. We have exciting plans for the brand over the coming years and Matthew Clark will not be applying the Molson Coors wholesale price increase of £14.95 per barrel in Scotland during 2014. I’m sure that this will be welcome news for our customers across Scotland, and will hopefully provide much needed support in a difficult trading environment.”
All the other major brewers have put up the prices of their best selling lagers. Tennent’s held their prices last year, but this year increased wholesale prices of draught lager by 2.2%.