The price of Carling Draught has been frozen by wholesaler Matthew Clark. The company signed a deal to distribute Molson Coors products to the trade in Scotland in September 2013 and this is the first announcement from the company since the deal. Des Gallagher, Managing Director of Matthew Clark (Scotland), said, “As part of our partnership with Molson Coors in Scotland, we are committed to supporting existing customers and continuing to drive the growth of Carling across the Scottish trade. We have exciting plans for the brand over the coming years and Matthew Clark will not be applying the Molson Coors wholesale price increase of £14.95 per barrel in Scotland during 2014.”
The news comes after all the other major brewers put up the prices of their best selling lagers. Tennent’s held their prices last year, but this year increased wholesale prices of draught lager by 2.2%.