Maxxium UK is expanding the Jim Beam range with the UK release of Jim Beam Signature Craft 12-Year, a new premium expression from the bourbon’s Master Distiller. The new small batch bourbon continues the expansion of Jim Beam in the UK following recent releases of Red Stag, Jim Beam Honey and Jim Beam Devils Cut.
Maxxium UK’s Marketing Controller for Imported Whisky, Eileen Livingston comments, “It’s an exciting time to be introducing this ultra-premium bourbon in the UK. Interest in the category is at an all-time high and the launch of Jim Beam Signature Craft 12-Year allows our consumers to explore a small batch bourbon created by a brand they trust.”
