At the end March, you can expect to see Heineken UK’s newest addition to its already extensive premium bottled cider portfolio, Old Mout Cider. The Old Mout Cider range will come in a variety of flavors such as Summer Berries, Passionfruit and Apple, and Kiwi and Lime. Packaged in 500ml amber glass bottles, the new cider, from New Zealand, has an ABV of 4% and will be targeting young adult drinkers. It ought to be served in a chilled, branded glass with fruit and ice. The brand was established in 1947 and is currently New Zealand’s leading packaged cider brand.
Managing Director of On-Trade at Heineken UK, Lawson Mountstevens, is hopeful that Old Mout will have similar success in the UK as it does in NZ, especially with existing cider drinkers looking to discover something exciting.
Look out for Old Mout
