CAPTAIN MORGAN LAUNCHES NEW TANKARD TO HELP DRIVE SALES THE ON-TRADE

Look out for a new Captain Morgan Original Spiced Gold tankard. The Diageo owned brand, which is the UK’s No.1 golden rum based spirit drink, and the 2nd best-selling spirit brand in Scotland, now has a distinctive tankard which aims to help licensees drive sales of rum and rum-based drink sales.
Sarah Browne, On Trade Category Marketing, Captain Morgan, Diageo says, “Legendary nights call for a legendary serve, which is why the new Captain Morgan tankard is a must-have for publicans in order to increase their sales and drive excitement in-outlet.
She continues,“Consumers are looking for something different on a night out and the tankard gives them the opportunity to try something new. By using the branded glassware and the available POS, publicans could maximise their sales and capitalise on the opportunity the growing Golden/Spiced Rum category offers to them, as well as encouraging new adult drinkers to the category through exciting POS material.”
 The launch of the Captain Morgan tankard offers customers the opportunity to enjoy the very best serve, and research suggests that 77% of customers are more likely to purchase another drink if they receive the perfect serve.