Piper-Heidsieck, the official Champagne supplier of The Cannes Film Festival, have launched a black tie ice jacket in celebration of the event. The limited edition bottles are available in Morrisons, Sainsbury’s and Asda as well as prestige stores such as Selfridges early May.
On-trade activity will run alongside the launch of the black tie ice jacket, with customers purchasing Piper-Heidsieck in participating venues having the opportunity to win designer sunglasses and Selfridges vouchers.