Deuchars IPA Sponsors Rugby’s National League

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Caledonian Brewery has agreed a four year deal for Deuchars IPA to become the sponsor of rugby’s National League. The move will see the National League in Scotland renamed as Deuchars IPA National League. The brand will be featured on all adult Scotland Rugby League playing kits, as well as on all senior international shirts until the Rugby World Cup in 2017.
Andy Maddock, Managing Director, Caledonian Brewery said, “Our sponsorship of the Scotland international team during the recent World Cup was a great success. We experienced a very positive response from consumers, not just in Scotland, but around the World, so this is a tremendous agreement for Deuchars IPA. We want to support grass roots adult sport and also support Scotland on the international stage, so to be involved with a growing sport like rugby league in Scotland is a great opportunity. This agreement enables us to connect with current and future Deuchars consumers and gain extra exposure for the brand”.