Heineken have unveiled a new website showcasing the time-honoured traditions of brewing and ‘the beauty, simplicity and naturalness’ of beer. The site aims to support the beer giant’s ongoing campaign highlighting the positive story of beer.
Jacco van der Linden, Marketing Director, HEINEKEN UK, said, “The new site is designed to ‘demystify’ the brewing process by telling the unique story of beer-making in an uncomplicated, engaging and informative way. The art of brewing and the act of enjoying a cold beer are as natural as the barley, water and hops that are still the main constituents of beer – and we have a compelling story that is worth sharing with consumers and non-consumers alike.”
The website is at www.heineken.co.uk/beautyofbrewing