The summer solstice in June was a cause for celebration for Reyka, Iceland’s first vodka. It celebrated, what is a national holiday in Iceland, by supplying selected bars in the UK with summer solstice kits. The lucky bar owners received a packing crate containing information on the summer solstice and Iceland, sun jars, a terrarium, Reyka Icelandic bitters and a flavour mapping cocktail guide. The folk behind Reyka also created a series of solstice cocktails. Eight Reyka cocktails were developed, each with an inventive twist, taking inspiration from Iceland’s 24 hours of sunshine over the summer solstice.
Senior Brand Manager for Reyka vodka at First Drinks, James O’Connor commented, “Vodka is still the most popular spirit in the on-trade and we’re seeing top bartenders getting more and more creative with it.”