Heineken has announced a commercial supply deal with Rangers FC, a move that will see the company become the beer and cider provider for Rangers’ hospitality facilities. Brands such as Fosters, Bulmers and the flagship beer Heineken will now be sold at Ibrox Stadium. It will be interesting to see how Heineken branding is used in the hospitality suite. Rangers fans are not renowned for embracing the colour green!
Chief Executive Graham Wallace said,“Rangers Football Club is delighted to announce a commercial deal with Heineken, one of the world’s premier brewers, and the latest in our growing portfolio of international partners.
“Heineken, like Rangers, is a massive global brand with a high profile in football given their sponsorship of the UEFA Champions League and this will undoubtedly benefit both parties.
“We are in the process of rebuilding this great club, and developing partnerships with world leading businesses such as Heineken demonstrate the progress we are making. We welcome them and their great brands to Ibrox, and look forward to working with them next season and beyond.”