Bacardi Brown-Forman Brands (BBFB) now has the rights to distribute Patrón tequilas and liqueurs in the UK market. The Patrón Spirits’ distribution agreement with BBFB is part of a pan-European strategy to consolidate distribution of the Patrón portfolio with Bacardi in pivotal markets. Patrón will join the BBFB portfolio of premium brands which includes Grey Goose vodka, Bombay Sapphire gin, Bacardí rum, Jack Daniel’s and Chambord. Patrón was previously distributed by Cellar Trends.
Bacardi Brown wins Patrón tequila from Cellar Trends
