Pennell leaves Maxxium to join Edrington

Huw Pennell

Huw Pennell , Maxxium UK’s long-standing Managing Director, is leaving the company to take up a newly created role with Edrington, one of Maxxium’s shareholders.  Pennell will assume his new role as Edrington’s European Regional Managing Director effective 1 April 2015. An announcement will be made on his successor in due course.

Pennell has worked with Maxxium UK for 16 years has led the company as Managing Director for the past 10 and prior to that was Marketing Director.

Pennell said,  “I am immensely proud to have been a part of this business from the very beginning. Maxxium UK houses a portfolio of great brands and a strong team of talented and experienced people that will continue to deliver exciting plans across the portfolio and ensure the company’s continued success.”

Edrington Group Commercial Director, Scott McCroskie says,  “This new role will deliver a new level of focus on this large and complex region whilst creating a management structure consistent with the rest of the world. Huw’s knowledge, experience and leadership style will be of great benefit to Edrington. We are excited to welcome him to the business and look forward to building on the success of our company.”


Category: Editors' Picks, People
Tags: Edrington, Huw Pennell, Maxxium UK, Scott McCroskie