Maxxium UK has appointed Mark Riley as Managing Director, effective from 1st April 2015. This follows last month’s announcement that Huw Pennell was leaving the company to join Edrington.
Riley, who has been Maxxium’s off-trade sales director since 2012, has 18 years’ experience in the drinks industry and joined Maxxium UK from Beam Global in 2009 as commercial operations director.
Riley says, “I am delighted to be taking the role at such a pivotal time. We have just strengthened our portfolio with the integration of the Beam Suntory brands which alongside our Edrington brands create an unrivalled whisk(e)y offering and broadened liqueurs and specialties range. This is an exciting time as we recruit consumers into whisk(e)y and help them discover this wonderful category. Our expertise in whiskies and mixology will be a key part of our growth strategy and I look forward to partnering with our customers in this new chapter at Maxxium.”
Maxxium UK Managing Director, Huw Pennell comments, “Mark will bring his operational expertise, strategic thinking, energy and dynamism to this role. I am very proud to be leaving Maxxium UK in the hands of such a strong leader who will guide the business on the next stages of development.”