Actress Mila Kunis is fronting the new Jim Beam advert on screens this summer.
She was orginally named as the new Jim Beam ambassador just before her pregnancy was announced in February 2014 and is now able to resume her role following the birth of her child.
The latest advertising campaign from Maxxium UK focuses on the history of the Jim Beam brand as well as introducing the new signature serve – the Jim Beam Apple Splash – which mixes the flavour infused whiskey with tonic over ice and lemon.
Janice McIntosh, Marketing Director for imported whiskey at Maxxium says, “Jim Beam Apple Splash is a refreshing serve, perfect for the summer months encouraging our customers to capitalise on the growth of US whiskey and flavoured bourbon.”
The advert is being aired throughout shows like Breaking Bad and The Big Bang Theory and is aimed at 25-35 year old men.