Symonds Founder’s Cider Reserve Cider

symond glass

Heineken has released its first national marketing campaign for Symonds Founder’s Reserve Cider as part of a £2m push to show consumers why it is ‘more than your usual cider’.

Emma Sherwood-Smith, cider brand director at Heineken says, “This is an exciting campaign for Symonds as it’s the first ever above the line consumer campaign.

We will deepen consumers’ understanding of this fantastic cider which is made from 100% British apples at our cider makers in Hereford. Symonds Founder’s Reserve is 4.5% abv and Heineken say it should always be served in a chalice glass.