Magners Irish Cider has announced a sponsorship with ITV’s brand new show, BBQ Champ. The five part show will put BBQ maestros to the test and is to be hosted by Mylene Klass with Man Vs Food star Adam Richman and Chef Mark Blatchford as judges. Participants will face two challenges each week, culminating in a cook off in which one chef will be sent home. After five weeks, the winner will be crowned the UK BBQ Champ and walk away with a cash prize of £25,000.
Cider brand Magners has signed a licensing deal with the show and its new creative will be featured throughout each episode highlighting the brands association with great summer experiences.The PR and marketing campaign will also run throughout Magners Facebook, Twitter and Instagram profiles.
Andy Cross, Brand Director at Magners, commented, “Magners has long been associated with spontaneous summer fun and, thanks to our unpredictable climate, BBQs are naturally an impulsive event in the UK. Magners revolutionised the cider industry with the over-ice serve and now we are looking to do the same with the infamous British BBQ by taking it to the next level with our partnership with BBQ Champ.”
Gary Knight, ITV’s Commercial Content Director, added, “We are delighted to be working with Magners as sponsor of BBQ Champ. Magners is a great brand fit for BBQ Champ and we look forward to activating the sponsorship and licensing partnership over multiple platforms.”
