Tennent Caledonian has continued its commitment to Glasgow’s East End, after partnering with new music and entertainment venue, Saint Luke’s, which opened in September.
Tennent’s investment has helped towards the renovation and branding of the iconic site, including a mural by renowned street artist SMUG and mobile bars to minimise queuing at peak times. The partnership will also see Saint Luke’s stock a range of leading draught brands including Tennent’s Lager, Caledonia Best, Heverlee, Magners and Menabrea – as well as the Drygate portfolio.
Saint Luke’s is set to become a further welcome addition to the East End for locals and visitors alike – a truly multipurpose music and arts venue with a separate bar restaurant just off the main auditorium, making it perfect for a variety of different events. There has been great interest in the space already, with major Glasgow promoters and venue programmers such as DF Concerts and PCL joining global music channel MTV in working with Saint. Luke’s.
Michael Woods, owner of Saint Lukes, said, “My brother Tony, and I are delighted to work in partnership with Tennent Caledonian and feel the encouragement and support given from our initial meeting at the early construction stages to our grand opening. We look forward to the future and feel this will only bring more success working hand in hand with Wallace’s TCB. Exciting times ahead for the venue and the East End community.”
Paul Condron, Marketing Director at Tennent Caledonian said: “As a business that’s firmly rooted in the East End of Glasgow, we’re always looking for ways to support the local community, and Saint Luke’s is an exciting project that we’re proud to be associated with.”
Tennent Caledonian has invested in excess of £40 million to support the Scottish On Trade over the last 5 years, and St. Luke’s is the latest initiative in the East End to benefit from this support. As well as a number of pubs in the East End, Tennent Caledonian has also invested heavily in: the Wellpark Brewery, re-introducing tours to the public; the establishment of the Tennent’s Training Academy, which has seen 18,000 young people being trained to enhance Scotland’s hospitality industry; and the launch of Drygate, a Joint Venture with Williams Brothers, that has seen the creation of a destination brewpub, venue, shop and restaurant in a former Box Factory adjacent to Wellpark.