Tennent’s Lager has a new modern pint glass which 20mm taller than its predecessor, and boasts a nucleated glass base, and the iconic red T logo is outlined in gold on the front of the glass. The brand name and the legendary Hugh Tennent signature is embossed below, while on the back of the glass, the message “Brewed with Passion in Scotland Since 1885” completes the design.
The new look glassware, which is currently being rolled out across thousands of Scotland’s pubs, clubs, hotels and restaurants,
To mark the launch, Tennent’s Lager will run a promotion called “It’s Our Shout” in thousands of outlets, where consumers can win more than 90,000 prizes, ranging from complimentary pints to iPad’s and Spotify vouchers.
Paul Condron, Tennent’s Marketing Director, said, “Aside from our hugely successful limited edition glasses, this is the first major change to our glassware in eight years and we’re really pleased to unveil the results to our customers and consumers across Scotland. It’s a simple, modern, and premium glass that helps make that consistent great tasting pint of Tennent’s Lager a little bit more special.”