Tennent’s Lager is launching six new founts for its flagship brand, its first major redesign in over 8 years.
The new founts feature iconic artwork from the brand’s 130 years of brewing history, and have been created using cutting edge manufacturing techniques.
Images shown in the initial six are of the Tennent’s Lovelies, The two pint glasses, ‘ThirsTy’ slogan, animated pint, the alphabeT and an art deco image of the brewery. More designs will be released so they can be tailored to suit the style and audience of Scotland’s diverse range of pubs, clubs, restaurants, hotels and entertainment venues.
The founts will be previewed at T in the Park next month, and then rolled out across 150 pubs and bars across Scotland, with a full roll-out to follow later in the year.
In what is a market first, the fount casings are interchangeable, allowing the brand to offer unique founts to help customers create a real talking point at the heart of their bar. The introduction of the new founts follows the recent launch of Tennent’s newly designed glassware to the on-trade.
Paul Condron, Marketing Director at Tennent’s said; “We’re incredibly proud of our new founts, which are truly unique in the market. We wanted to bring something new and exciting that would engage drinkers and further demonstrate our commitment to the Scottish on-trade. When we shared our ideas with customers and consumers, this design immediately stood out and the reaction was fantastic. The finished product is even better than we expected. The new founts will create a real talking point on the bar and ultimately drive sales which is what it’s all about.”