Pickering’s launch sell-out Christmas gin baubles

November 11th, 2016 | Posted in: Brand News,News,Spirits

Edinburgh craft distillery Pickering’s Gin has released a festive treat – gin-filled Christmas tree baubles, which are proving so popular the distillery is struggling to keep up with demand.

The limited edition festive decorations have sold so quickly that the distillery has had to stagger their release, with the next batch available from the start of December.

The baubles are each filled with a 50ml measure of gin and sold in packs of six different colours at RRP £30.

Marcus Pickering, Co-founder of Pickering’s Gin, said, “The baubles started off as a bit of fun for a Christmas fair and people went absolutely wild for them.

“We sold hundreds in minutes, and decided to add them to our production line as a fun, seasonal offering.”

gin-bauble-1

He added that the product’s popularity was “a brilliant end to a monumental year” which saw Pickering’s increase capacity, expand to new international markets and launch its social enterprise gin, Ginerosity.

General Manager Dave Quinnell added that Pickering’s Gin had been inundated with requests for the baubles from across the UK.

He said, “Having already increased production to four times our anticipated sales, we now have to release the baubles in stages so that production can keep up.”

Next year, the distillery plans to produce 300,000 baubles starting in early January to ensure they meet demand for next Christmas.

The distillery recommends anyone wanting to snap up a pack of the gin-filled baubles next month should sign up to the Pickering’s Ginfriends mailing list to be notified 24 hours before general release.

Very limited stocks are currently available at selected retailers, includingHarvey Nichols, 31 Dover, Woodwinters Wine and Cambridge Wine Company.

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DRAM News Team

Editor at DRAM Magazine
DRAM magazine is Scotland’s leading monthly licensed trade magazine. It has been dedicated exclusively to the on-trade in Scotland for the past 23 years. It is independently owned, edited and published in Scotland. The DRAM is innovative, creative and original. First with the news, and the people in the news. Covering all the latest information on pubs, bars, clubs, restaurants and hotels in Scotland.


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