Between now and December you will see a campaign on television with two new adverts celebrating the brand’s famous icon, The Famous Grouse Bird, in his natural Highland setting.
The Famous Grouse, is getting a big push this Christmas with an investment of £2m committed by brand distributors Maxxium UK, to promote the brand over this key period.
The new TV adverts will communicate ‘perfectly balanced’ and ‘smooth’ – two key characteristics of The Famous Grouse – underpinning the quality of the nation’s favourite whisky.
Johna Penman, Marketing Controller for The Famous Grouse, commented: “Christmas is always a key season for The Famous Grouse but this year will be even bigger and better.
We’ve invested a significant amount in this festive season and it’ll be the first time we’ve run two new adverts for The Famous Grouse in rotation.”