Usain Bolt named ‘CEO’ of Maison Mumm

Gold medal Olympian athlete Usain Bolt has been named ‘CEO’ of Champagne house Maison Mumm – taking on the role of Chief Entertainment Officer.

Having won nine Olympic gold medals, the Jamaican-born sprinter is used to celebrating on the track with a bottle of Champagne.

But in his new role, Bolt will work with the French Champagne brand as its spokesperson and its public face by fronting a multi-media campaign.

To announce the appointment Bolt appears in a video in which he sabres a bottle of Mumm Champagne with one of his gold medals.

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Bolt said, “I’m honored to take on the role of CEO for Maison Mumm and to show the world what it means to celebrate and entertain in daring ways.

“My number one mission will be to enhance Mumm’s legacy in celebrating victories in stunning ways, and I’m very excited to invite all my fans around the world to raise their glasses with me.”

Mumm has previously has partnered with “trailblazers who dare to break with convention”, such as supporting explorer Jean-Baptiste Charcot during the first French Antarctic expedition in 1904.

Earlier this year, Mumm unveiled its new bottle design by created by award-winning British designer Ross Lovegrove that played with the shape and style of a traditional champagne bottle.

The new design featured an unusually slender neck and instead of a front label, the G.H. Mumm signature and eagle emblem are screened in gold directly on the glass.

Watch Bolt’s video for Mumm’s Champagne below

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