Budweiser Brewing Group’s Save Pub Life programme has hit its target pledge of £1 million in financial support, including gift card purchases and matched funding. In just two months more than 1,500 pubs and bars have signed up to the programme, and 17,000 gift cards have been sold. The scheme remains open for pubs to sign up and for gift card purchases.
In March, Budweiser, part of AB InBev, launched Save Pub Life which allowed pub goers to purchase a gift card for their local pub which could then be redeemed once pubs reopened. At launch, the group pledged to match the donations up to a combined total of £1 million which offered pubs and bars much needed financial support.
Paula Lindenberg, President of Budweiser Brewing Group comments, “We are hugely proud to have reached our commitment of £1 million of financial support to pubs and bars through our Save Pub Life scheme in just over two months. We have been blown away by the support for the scheme and the difference it’s been able to make.
“As we move forward into the next phase, we are committed to continuing to support pubs and bars as they prepare for reopening, ensuring we are adapting to customer needs post-Covid, and providing guidance based on our global learnings. We look forward to sharing a beer with our friends and families in our local pubs when it’s safe to do so.”
Should governments call for a phased reopening, the Save Pub Life platform will remain open for new purchases until the final phase begins – closing when all pubs and bars across Britain are able to reopen. Pub goers can spend their gift cards once their chosen pub re-opens. Once all pubs have opened, people will have six months to redeem their gift card at their chosen outlet.
Budweiser Brewing Group is committed to helping its customers throughout this difficult time and supporting a fast recovery. Alongside Save Pub Life and a variety of support measures, last month Budweiser Brewing Group developed and launched the innovative Return Your Beer platform to support the on-trade with recovering excise duty, which was adopted by the industry and re-launched as a tool for all of the nation’s pubs and bars by the British Beer and Pub Association this week.
Find out more and sign up to the scheme at: https://savepublife.com/