Walk With Us – says Peroni Nastro Azzurro with new global campaign

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Peroni Nastro Azzurro has launched a new global advertising campaign, ‘Walk With Us’ as UK pubs, bars and restaurants begin to open up again. The message focuses on the time-honoured Italian tradition of La Passeggiata – an early evening ritual which Italians routinely take – to walk, connect and socialise.

‘Walk With Us’ campaign will go live across TV, radio, video on demand (VOD), OOH, print and social media, and is spearheaded by a letter, ‘From Italy to the World’ to highlight the feelings people will have experienced in recent months. People who may now have a renewed sense of appreciation for the things that they may have taken for granted – even something as simple as a walk. In addition, over one million premium recyclable cups and 250,000 four-pint carriers are now available to help operators with a flexible offering when restrictions are eased

Tim Clay, Managing Director, Asahi UK reflects on the campaign and says, “These are strange times and circumstances that we couldn’t have imagined having to navigate through.  The situation faced in the retail and hospitality sector is completely unprecedented, and, as a supplier to businesses of all sizes, we are on overdrive to find ways to support our valued customers – as well as the communities in which we operate. It will be a tricky road to recovery for many, so we continue to work with and listen to our customers to see how best we can help support them. We hope that the ‘Walk With Us’ campaign resonates with both consumers and operators, as we all try to reconnect with the places and pastimes we enjoy the most.”

Category: Beer, Drinks
Tags: Asahi UK, Peroni Nastro Azzuro, Tim Clay, Walk with Us