Complete brand refresh for Loch Lomond Whiskies


Loch Lomond Whiskies has unveiled a complete brand refresh which includes redesigned packaging that retains the familiar stag icon and features a more prominent Loch Lomond brand name and age statement to increase visibility on shelf.

The new look packaging introduces a more contemporary aesthetic alongside simple flavour descriptors allowing consumers to easily navigate their way through the portfolio.

The restructured portfolio brings the Inchmurrin 12 year old and Inchmoan 12 year old under the Loch Lomond Whiskies brand, forming the heart of the range alongside Loch Lomond 12 year old.

These three expressions demonstrate the capability of Loch Lomond’s innovative distillation and long fermentation, which can deliver a range of flavour profiles, from the light and fruity Inchmurrin to the heavily peated Inchmoan, with Loch Lomond 12 year old in between.  Loch Lomond Original, Loch Lomond Classic, Loch Lomond 10 year old and Loch Lomond 18 year old complete the domestic portfolio.

A further three aged Loch Lomond single malts are due for release later in 2020.

John Grieveson, Chief Marketing Officer, commented: “We recognise that in a growing and increasingly fragmented market the continued success of the Loch Lomond Whiskies portfolio depends on our ability to clearly communicate what makes our whiskies so unique. The breadth of flavour characteristics available across the range is unrivalled across the industry. Our investment in this brand refresh allows us to better communicate this range of flavour profiles to consumers, as well as improving stand out of the Loch Lomond Whiskies brand, and celebrating our much-loved location close to the banks of Loch Lomond.”

Founded in 1814, the Loch Lomond distillery can trace its roots back to the Littlemill distillery, which was established in 1772 and is the oldest licensed distillery in the world. Its current malt and grain distilleries, in Alexandria, Dunbartonshire, close to the banks of Loch Lomond, were commissioned in 1964 with first distillation in 1966.