Ambassadors Collection Whisky Auction to raise cash for The BEN open now

UK Whisky Ambassadors are doing their best for The BEN and have collaborated, at short notice, to generously donate one-of-one editions, single cask bottlings, virtual tasting experiences and bottles signed by industry celebrities to raise awareness and funds for The BEN in Scotland. For two years they have organised  The Ambassadors’ Collection auction, in aid of the BEN, and this year they are continuing the support,
The whiskies and experiences will be auctioned off between the 23rd December and the 11th January at an auction hosted by

The BEN has been inundated with applications for support due to the devastating impact Covid-19 has had upon the industry. The charity must generate funds annually, mainly from events and donations. Clearly, at this time it is not possible to hold events and therefore it is critical that funds are generated using other methods to support the people of Scotland.

The auction includes outstanding bottles and events- for instance you will find a Glendronach PX single cask, a rare 22 YO Hazelburn (1 of 1), a bottle (signed by Alex Bruce) of the first-ever Single Cask from Ardnamurchan distillery a ‘first-ever’ Imperial Gallon of Imperial (1 of 1 from a demolished distillery), 25 bottles of 14YO Ardbeg from Whisky Cellar and virtual events such as a Glenfarclas online tasting where you get to try five decades of their Family casks with six of your friends.

The Whisky Ambassadors’ stated, “The Scottish hospitality industry is what makes Scotland a great place to visit. Our pubs and hotels are legendary, we hear it first hand every time we attend whisky shows across the world. The whisky industry has always worked closely with hotels and pubs across Scotland. When Covid hit we could not begin to understand the stress it would put on our friends and colleagues within the hospitality sector. This year, more than ever before, we had to help. We wish for a highly successful auction that will raise lots of funds for a great charity.”

Over the past 2 years, The Ambassadors’ Collection auction has raised thousands of which was donated to The BEN to support those in the trade in Scotland.

John Hutchison, President at The Ben, said “The BEN works tirelessly to help disadvantaged colleagues from the Hospitality sector, 2020 has been one of the hardest years for our sector and as a consequence, we have helped a record number of beneficiaries, at the financial impact on us as a charity is significant, and all monies raised from this auction will go straight to helping individuals in Scotland”

Chris Gardner, Chief Executive at The Ben also added, “We are touched by the continuing support and generosity of the trade in these extremely trying times. There are some superb bottles up for grabs and we thank everyone who has contributed once again”

Iain McClune, founder of Whisky Auctioneer, said, “Never has there been a more important time to form partnerships and support those in need in the hospitality industry. We’re proud to host the auction of these charity lots, which include an impressive collection of liquid and some incredible once-in-a- lifetime whisky experiences. I have no doubt they will attract widespread interest from whisky lovers and collectors across the globe.”

How to get involved

Online bidding will begin on Wednesday 23 December and finish from 7pm (GMT) on Monday 11 January. To register to bid, visit

Category: Coronavirus, Events
Tags: auction, hospitality, The BEN, Whisky