Tanqueray joins the alcohol-free and lo-cal movement

Tanqueray Bottle Serves

Tanqueray 0.0%, is a new alcohol-free spirit from Diageo, with only 6Kcal per 50ml, which aims to take a share of the growing alcohol-free and low alcohol market which is expected to deliver 23% of total adult drinks growth over the next three years,

Diageo has already launched Gordon’s 0.0% which is already the top selling alcohol free spirit in the off trade.

Anita Robinson, Marketing Director GB, Diageo commented, “We know that people are increasingly making more conscious decisions about what they consume, but this doesn’t mean that they should have to compromise on taste or experience. We are proud to be launching Tanqueray 0.0%, a delicious alternative for those who choose not to drink for whatever reason.”

Tanqueray 0.0% has been crafted using the same distinct blend of quality botanicals used in the making of Tanqueray London Dry gin including: piney juniper, peppery coriander, aromatic angelica and sweet liquorice. Individually immersed in water, the botanicals are heated and then distilled to deliver the complex yet refreshing taste that Tanqueray is famous for.

. Tanqueray 0.0% joins a celebrated portfolio which includes: Tanqueray London Dry, Tanqueray No. Ten, Tanqueray Rangpur, Tanqueray Flor De Sevilla, Tanqueray Blackcurrant Royale and several other limited editions.

Tanqueray Master Distiller, Terry Fraser, said “Our expert innovation team has combined years of expertise and historic Gin distilling knowledge to create a credible alcohol-free experience. Tanqueray 0.0% is created by distilling the same botanicals used in Tanqueray London Dry Gin. These botanicals are individually immersed in water, heated and then distilled before being expertly blended together to capture the essence of Tanqueray in a delicious alcohol-free alternative. This special distillation process is a closely guarded secret, known only to a handful of people and we are incredibly proud to be bringing gin drinkers that juniper and citrus led taste they’re expecting from Tanqueray when they choose not to drink alcohol.”

Tanqueray 0.0% is also a low-calorie option, with only 6kcals per 50ml. This is not inclusive of tonics as they vary considerably. The RRP for Tanqueray 0.0% is £16 per 70cl bottle.

 

 

 

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