Heineken UK has unveiled a network of resources available to its customers called The Heineken Benefits Bar.
The Heineken Benefits Bar offers operators access to dedicated customer support in all areas of their business. It covers all elements of running a great pub, from sharing learnings of the Star Pubs & Bars network to the specially developed tools and technologies, to help boost sales.
Heineken aims to help operators grow their business from helping them to choose the right products and brands for their pub to giving them access to the latest market and consumer trends, marketing insight and providing innovative technology.
Heineken UK has also just launched The Pub Social – a Facebook group open to all operators. This online community gives licensees the opportunity to share experiences, ask questions and get advice from peers, as well as real-time relevant support from HEINEKEN UK and Star Pubs & Bars.
It has 800 members at the moment and it is inviting all operators to be part of this community as they navigate reopening, new regulations and the changing needs of customers. Whether it’s sharing ideas for driving footfall, staying active within your community or just looking for recommendations, get honest feedback and learn from the experiences of fellow operators across the country.